Below is my proposal and treatment
Proposal
I have been asked to carry out a final major project, my main objective is a BMX website, I propose to create a web video for the website that will be the start in a series of web videos the first web video will focus on Sunderland BMX scene then in the future I will carry out videos for other towns in the north east.
My target audience is the users of my website, I have carried out some research and my target audience age range is 13-25 year olds in the northeast.
My video will be released through the Internet using Vimeos video uploader and will be advertised through my NE BMX website.
Treatment
Title
My production is NE BMX, using the same name as my BMX website I want to make it clear that NE BMX are responsible for many things including web videos. NE BMX’s main purpose is providing mostly BMX riders with information and content from the Northeast are but I do want NE BMX to be behind as much production it can whether it photographs, web design or even images.
Subject
The subject of the video is BMX, I want to provide my audience with a series of introductory web edits showing the different cities/towns in the north east, so to begin with I’m creating a web video based on Sunderland. The idea of these web videos are to show of the city, skateparks, street spots and the local riders.
Content
For this web video I will be using video tape cameras and possibly digital. The equipment needed will be a tripod, camera, tapes, memory stick and phone. All of these pieces of equipment will allow me to film and also get in contact with other riders involved in the film. My target audience for the film will be 13 to 25 years old and anyone else outside of that who visits the site. I plan to share my video initially on the NE BMX website but it will be available for embedding on other website who wants to share it.
My main purpose of this film is to one advertise NE BMX as a new website and two show of the area and what it has to offer to BMX riders.
I do not have a specific budget for my web video although I do not actually plan to spend anything, rather than setting a budget I’m just going lay down what may cost me if any problems were to occur. Phone credit to keep in contact with the riders, bus fare if my BMX became broken as this would be my main transport for getting to locations and also refreshments may be required on long days of filming.




